The goals:
– Strengthen the brand image of “Chia DNA”
(The brand image: Chia DNA offers self selfproduced and unique illustrations products)
The approach:
– Extend Chia DNA brand image through marketing / packaging materials
The challenges:
– Limited budget and time
Technical details:
– Adobe Photoshop, illustrator, sketch
The goals:
– Rebrand “Delta Switches” and strengthen the brand image and marketing communication
The approach:
– Follow the brand guideline of “Delta Electronics” to rebrand “Delta Switches” and strengen the brand image
– The brand image of “Delta Switches” has to present high tech, morden, stability and humanised for Delta’s patterns and target group
The challenges:
– Limited budget, resource and time
Technical details:
– Adobe Photoshop, illustrator, sketch
The goals:
– Improve the readability for the logo of a startup fashion brand and strengthen the brand image with the logo
( Deborah Abigail is a start-up trendy brand for bag and clothing.)
The approach:
– Simply and modernise the old logo
– Select the standout color combination
The challenges:
– The color of the logo has to fit with diverse clothing products
Technical details:
– Adobe illustrator, sketch
The goals:
– Make readers to remember the collection “Café Oranje” of short stories for Dutch culture and expression
The approach:
– The logo of “Café Oranje” has to show the connection with Dutch / Nederlands image
– Easy to read and remember with modern, clean, cheerful and fun graphic style
Technical details:
– Adobe illustrator, After Effects, sketch
https://www.youtu.be/go5c1Y2eJBo
The goals:
– Rebrand “Chia Design and Art” and strengthen the brand image
The approach:
– The brand image / logo of “Chia Design and Art” has to show clear connection with Chia’s signature, art and design.
– Easy to read and remember with modern and clean graphic style.
The challenges:
– Chia is a graphic designer and illustrator with multidisciplinary skills. I need to show her skills and signature in the promotion materials with consistent brand image.
Technical details:
– Adobe Photoshop, illustrator, sketch
The goals:
– Improve the readability for the logo “COOL Future” and strengthen the brand concept through the logo
The approach:
– Simply the form of the logo
– Selected the clean blue and bright green for the main color of logo because of the core of the brand is morden, technologic, environment friendly and sustainability
The challenges:
– To convience the client that the brand image needs to be improved
Technical details:
– Adobe illustrator
(The left top logo is chosen for the new logo.)
The goals:
– Promote De Zelfgemaakte Kerstmarkt and “Chia DNA”
The approach:
– Promote De Zelfgemaakte Kerstmarkt and “Chia DNA” through Facebook
The challenges:
– Create the graphic style which fits De Zelfgemaakte Kerstmarkt
Technical details:
– Adobe Photoshop, pastel painting
The goals:
– Create a new logo with the Chinese name / 柏林水務 of the company and corporate design for Chinese market
The approach:
– Select the right fonts which might fit the brand image and original logo
– Modify the characters to fit the original logo
The challenges:
– The graphic style has to fit original logo, brand image and also the Chinese market
Technical details:
– Adobe illustrator
The goals:
– Create a logo with the name of children shoes store – LyLa
– Assist the store owner to find the brand concept: sustainability, living and working together
(The store – Lyla sells organic and environmentally friendly children’s shoes.)
The approach:
– Create the logo and stationary with strong connection of the brand concept and the store products: children shoes
The challenges:
– Find the color combination for selected color – purple and the color has also to show the concept
Technical details:
– Adobe illustrator, sketch
Color Combinations and creative graphics of the logo
Final result
