The goals:
– Rebrand “Delta Switches” and strengthen the brand image and marketing communication
The approach:
– Follow the brand guideline of “Delta Electronics” to rebrand “Delta Switches” and strengen the brand image
– The brand image of “Delta Switches” has to present high tech, morden, stability and humanised for Delta’s patterns and target group
The challenges:
– Limited budget, resource and time
Technical details:
– Adobe Photoshop, illustrator, sketch
